There is a saying that it is more costly to find a new customer than keep a current one. In fact, it can be five times more costly to find a new customer than keep the one you already have. Good customer relationships will keep your business afloat, and save you money! I have heard that loyal customers are five times as likely to purchase again, five times as likely to forgive you for issues, four times as likely to refer your company to someone else, and seven times as likely to accept a new offer from your business.
What exactly should you do for good customer relationships?
It can be as simple as sending a thank you, birthday, or holiday card at some point during the year. If your customers work or live close to you, you could stop by and give them a box of chocolate or their favorite snack if you know what that is. Even just a $5 gift card in it to a coffee shop is appreciated.
These things show that you do think of your customers more than just as someone who purchases your goods or services, you value them.
Customers are why you have a business, without them you are just a person enjoying a hobby. They are the lifeblood more than even your passion for your business. Here is a great article that discusses 11 reasons why retention is important. Do you agree?
Visit our FAQ page to explore some of our frequently asked questions. If you wish to discuss with the VA Minion techniques for improving your customer relationships, contact us today. We can help.
