In today’s competitive business world, standing out is key. Traditional promotional items like pens, chip clips, and notepads still have their place, but in today’s environment, it takes something more creative to capture attention and leave a lasting impression. Unconventional promotional items are a great way to grab attention, get people talking, and keep your brand top of mind. Plus, there is a certain point where you have enough pens, chip clips, and notepads to last for months.
Flashlights: A Bright Idea for Your Business Promotion
When I began thinking about how to promote myself, I knew I didn’t want to go with the usual giveaways. I wanted something more memorable and practical, so I decided on flashlights. They’re useful, and honestly, something everyone should have for those unexpected moments. Most people don’t think to buy one until they really need it, which is exactly why it’s such a great choice.
By handing out branded flashlights, I’m offering something people will hang on to for a long time. And every time they use it in a dark situation, my brand will be right there—literally shining a light on my business.
Rubber Ducks: Quirky and Memorable Fun
Recently, I had a conversation with someone about creative ways to stand out. They shared that they give potential clients a rubber duck with the breast cancer ribbon on it, along with their business card. The reason is deeply personal—cancer has affected someone close to them, and this is their way of raising awareness. Plus, who wouldn’t want a fun little decoration for their desk? It’s a memorable item that would make you think of that person when their services come to mind.
Now, imagine attending a networking event and spotting a rubber duck among the usual promotional items. Chances are, you’d pick it up, talk about it, and likely take it home—creating a lasting connection with that brand. Whether your business is in retail, wellness, or even corporate settings, rubber ducks can bring a playful and unexpected twist to your marketing efforts.
Non-Holiday Cards: Keeping It Personal Year-Round
Most businesses send out holiday cards, but wouldn’t it be more effective to stand out by sending them when no one else does? Sending cards at unexpected times of the year can truly surprise and delight your customers. I have a client who sends cards six times a year, including for occasions like St. Patrick’s Day and Halloween! These cards don’t need to be extravagant—just simple, thoughtful gestures with a personal message that keeps your brand top of mind, without getting lost in the typical holiday shuffle.
Non-holiday cards are especially powerful for nurturing customer relationships. They show that your business values its customers beyond the usual marketing periods, fostering deeper connections through their personal and unexpected timing.
Microfiber Eyeglass Cleaning Cloths: A Practical and Memorable Giveaway
As someone who wears glasses, I absolutely love microfiber eyeglass cleaning cloths! They’re incredibly practical and can be used not just for reading glasses but also for sunglasses, making them useful even for those who don’t wear prescription lenses. Finding one as a giveaway is always a win for me—I keep them everywhere: around the house, in the car, and in my networking bag, so I always have one handy. Plus, the logo on these cloths ensures that I regularly think of the companies who gave them out, making it a subtle yet effective promotional tool.
Other Unconventional Promotional Items That Get Noticed
I’ve seen a wide variety of unconventional promotional items like fidget toys, yard sticks, ice packs, keychains, food scrapers, lip balm, and stress balls. These practical yet simple giveaways are the kinds of items people love to pick up because they serve a purpose in everyday life. The beauty of these items is that they don’t have to be fancy or over-the-top for people to appreciate them. By offering something useful, you can ensure that customers will think of your business long after the event, keeping your brand top of mind in a fun and effortless way.
Where to Find Unique Promotional Items
If you’re not sure where to find these types of unconventional promotional items, you can start by checking websites like here and here. You can also ask around—if you’ve received a memorable giveaway, don’t hesitate to ask the person where they got it. Most companies that provide promotional products would be more than happy to help, especially when it comes to making sure your business stands out. They’ll guide you through options that not only align with your brand but also make a lasting impression on your audience.
Plus of course, you can always contact Diane to help you brainstorm ideas.
